Think before you pink
Breast cancer research gets the greatest amount of funding per death and new case of any form of cancer, including the most common form of cancer in the United States, lung cancer. Much of this funding “success” has to do with how well the breast cancer awareness message has been branded. Possibly the most successful breast cancer awareness campaign is the Pink Ribbon Campaign, credited with making a light, peachy pink synonymous with cancer research. Since 1991, the Susan G. Komen Breast Cancer Foundation has been using the ubiquitous pink...